04-04

The new campaign from the Dairy Farmers of Ontario is "Milk Gives"...boy howdy, does it ever! It features milk being poured all over naked people including the buff boys shown here on billboards, on subways, and in transit ads. Wellesley subway station, incidentally, is steps away from Toronto's gay village.

DFO logo

The campaign showcases the benefits of milk and milk's nutrients and its link to health, demonstrating that milk gives more nutrients that are essential in building and maintaining a healthy body - inside and out - than just about any other beverage or food. The accompanying television ad campaign features the Cole Porter song 'I've Got You Under My Skin' and comes in three versions -- one with a male model, one with a female model, and one with mother-and-child. (QuickTime format, 1MB)

See 11-24 for more whole milk.

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