U be cake, I be pie; he be cookies, she be ice cream. Wouldntcha like to be a Japanese snack cake too?
The tagline reads "Luscious ube flavor wrapped in a light, delectable sponge cake" -- light, delectable, GREYISH PURPLE sponge cake, I might add. Ube, from the people who brought you such delicacies as guyabano and calamansi, is enjoyed in the Philippines where it is also known as "purple yam".
See 03-24 for more tasty japanese snacks.